
Wednesday, March 25, 2026 at 1 PM E / 12 PM C / 11 AM M / 10 AM P
Business Concept 101: Moving From Vision Towards Feasibility
James Morrell, Columinate and Heather Lazickas, seven roots
The Business Concept is a key piece of the Startup Food Co-op Development Framework. Rooted in your co-op's purpose, the business concept can help to clarify a vision for how you'll manifest those values into a business that can survive and thrive in your unique community. In this session, we will explore the startup co-op Business Concept in more depth, and discuss why a clear Business Concept will contribute to all areas of your startup organizing: from building a strong business plan, to growing community buy-in, to attracting talent and resources, to cultivating strong leadership alignment!