FCI Live: Types of Market Studies

Wednesday 4/2, 1p eastern, 12p central, 11a mountain, 10a pacific

Types of Market Studies:  Understanding Market Studies and Preliminary Market Assessments   with Patrick Shabram of G2G Research

Important to the planning for any startup food co-op is knowing the sales potential of your market, this potential serves as the foundation of all financial feasibility and planning for your future store. An understanding of the sales potential of your store is critical to make informed and effective decisions, but what level of market study information do you need and when? This sessin will discuss two different levels of market studies that are often available to a startup food co-op - a preliminary market assessment and a full market study - what each provides, and which might be appropriate to your co-op's needs at different stages in its development.